
The Fashion Marketing course introduces students to the principles, strategies, and practices used in promoting and selling fashion products in today’s dynamic and competitive industry. The course explores the intersection of fashion, business, and consumer behavior, equipping learners with the knowledge and skills to understand fashion trends, build strong brand identities, and develop effective marketing campaigns.
Students will learn how fashion products move from design to consumer, the role of market research in understanding customer needs, and how digital platforms are reshaping the global fashion industry. Through case studies, practical projects, and interactive activities, learners will analyze how leading fashion brands create demand, influence consumer choices, and sustain their relevance in a fast-changing marketplace.
- Teacher: Admin User